Call-tracking software can help salespeople not only keep track of leads, but also improve relationships with both current and prospective customers. Since this type of software gives you background information about callers, like where they heard about your company, you’re more likely to start off a sales pitch on the right foot.
Call-tracking software can also increase your return on investment (ROI), offering insights about the effectiveness of your ad campaigns — whether through mapping customer website journeys or gathering data based on keywords used on calls or online. This, coupled with the ability to see all your leads consolidated in one place, helps you measure the effectiveness of current marketing campaigns and improve future ones.
But which call-tracking software is best for your business? Here are the top 15 on the market.
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Jot form Apps
Using code-free mobile app builder Jotform Apps, you can create, publish, and share a call-tracking app with your sales team via a simple link, thanks to its 50 fully customizable app elements and 100-plus integrations.
And with more than 300 available app templates — including a versatile call-tracking app template — tracking and analyzing calls and leads is easy. Important client data collected in apps is automatically logged in Jotform Tables, a secure, sortable database.
WhatConverts
Lead management tool WhatConverts helps you track lead data from calls in mere minutes. It’s fast, easy to set up and use, and integrates with more than 1,000 applications — making it the perfect tool for all your lead tracking, management, and reporting needs.
Close
Built for sales teams, Close is a sales engagement and customer relationship management (CRM) tool designed to streamline both your workflow and your outreach from one consolidated platform. So, whether you need to make more calls or send more emails, Close helps you reach more leads and increase revenue.
800response
Through call tracking, routing, and monitoring, 800response helps you generate, track, and manage new leads, no matter your industry. And with features like Call Finder Speech Analytics, you can automatically record and score client interactions for quality assurance and improve the overall customer experience.
CallRail
Designed to both attain and retain leads, the analytics platform CallRail makes it easy to track inbound calls, improve marketing strategies based on call data, and convert leads into loyal customers.
Invoca
Trusted by brands like Dish Network, the Mayo Clinic, and Samsung, Invoca takes advantage of every digital interaction — converting conversations into customers. Whether you’re in the healthcare, insurance, or retail industry, Invoca’s AI-powered communication intelligence helps you find and close deals.
CallTrackingMetrics
Thanks to performance marketing platform CallTrackingMetrics’s conversation intelligence, you can eliminate guesswork about which ad campaigns are performing well, helping you make better decisions about how to attract future leads.
ActiveDEMAND
With ActiveDEMAND, you can manage multiple call-tracking campaigns — with features like call recording, redirecting, and lead scoring — from one unified platform, whether you’re a marketer for an agency, small business, or corporate firm.
Call Action
Though similar to other call-tracking and reporting software, Call Action’s standout feature is its intelligent SMS automation for responding to missed calls.
Call Fire
From text messaging and call tracking to voice broadcast and interactive voice response (IVR), the lightweight tool CallFire helps businesses engage customers, save time, and improve ROI.
Marchex
Using AI-powered conversation intelligence, Marchex can help your company better understand its customers’ buying intent and path to purchase, resulting in quicker, more data-driven closes.
Phonexa
Touting features like call tracking and distribution and a cloud-based private branch exchange (PBX) system to lower costs and improve functionality, lead management software Phonexa helps drive revenue and productivity.
Ricochet360
Built to increase sales productivity, sales and marketing platform Ricochet360 allows your team to call a new lead in less than one second, resulting in improved revenue and a competitive advantage.
800.com
The mission of 800.com is simple: use a toll-free number and increase your sales. By using the gold standard of telephone numbers, you can run your business from a cell phone.
Engage Bay
Designed for startups and small businesses, Engage Bay is a simple, affordable platform for call tracking, lead generation and management, website engagement, and marketing automation.